New PDF release: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

in the course of the “golden age” of radio, from approximately the past due Twenties till the past due Nineteen Forties, advertisements enterprises have been arguably an important assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled via ads firms: for instance, J. Walter Thompson produced “Kraft tune corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condominium espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little awareness from media students and historians. through repositioning the ads as a relevant agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the position of ads in tradition, the mixing of media industries, and the function of commercialism in broadcasting history.

Based mostly on archival fabrics, A notice from Our Sponsor mines supplier files from the J. Walter Thompson papers at Duke college, which come with employees assembly transcriptions, memos, and account histories; organisation documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and enterprise executives within the NBC documents on the Wisconsin historic Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American kind of advertisement tradition. In recounting the heritage of this type, Meyers enriches and corrects our realizing not just of broadcasting heritage but additionally of advertisements historical past, enterprise heritage, and American cultural historical past from the Nineteen Twenties to the 1940s.

Show description

Read or Download A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio PDF

Best media studies books

Interviewing for Radio (Media Skills) by Jim Beaman PDF

'Jim Beaman’s Interviewing for Radio is a vintage and seminal perform textual content, brilliantly written and masterful in its content material. not anyone operating in specialist radio can do with out it. it's a needs to for all radio classes and that i couldn't suggest it extra hugely' - Tim criminal, Head of Radio, Goldsmiths university, college of London, UKInterviewing for Radio is a radical creation to the strategies and talents of the radio interview.

Download PDF by Raoul Sangla: Heures ouvrables et carnet de doute: Chronique (Mémoires de

"Pourquoi filmer ? Qui ? Quoi ? remark ? Aux trois premières questions los angeles commande répond presque toujours ; los angeles quatrième n'attend réponse que du filmeur. " Raoul Sangla a traversé l'audiovisuel quarante-trois ans durant, il livre dans cet ouvrage une chronique de sa profession.

Download e-book for iPad: Performative Kultur: Eine Einführung (German Edition) by Jörg Volbers

Der Begriff der „Performativität“ gilt als eine Schlüsselkategorie postmoderner Theoriebildung und wird vor allem mit Namen wie Derrida oder Butler verbunden. Das Buch geht über diesen unnötig eng gefassten Kanon hinaus. In fundierten Analysen von Klassikern wie „Außenseitern“ des Performativen wird dokumentiert, wie stark die Geistes- und Sozialwissenschaften im 20.

Download e-book for iPad: Visual Framing: Perspektiven und Herausforderungen der by Stephanie Geise,Katharina Lobinger

Visible Framing hat sich in den letzten Jahren zu einem lebhaften Forschungsfeld der Visuellen Kommunikationsforschung entwickelt. Die vorliegende Publikation gibt einen aktuellen Überblick über gegenwärtige Forschungsströmungen aus theoretischer und empirischer Perspektive. visible Framing wird dabei als ein mehrstufiger Prozess verstanden, in dem bestimmte Bilder oder Bildaspekte zu einem Thema ausgewählt, andere hingegen vernachlässigt werden, used to be den Rezipierenden eine bestimmte Bedeutung oder Interpretation implizieren kann.

Extra info for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Sample text

Download PDF sample

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers

by Steven

Rated 4.16 of 5 – based on 14 votes