New PDF release: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

in the course of the “golden age” of radio, from approximately the past due Twenties till the past due Nineteen Forties, advertisements enterprises have been arguably an important assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled via ads firms: for instance, J. Walter Thompson produced “Kraft tune corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condominium espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little awareness from media students and historians. through repositioning the ads as a relevant agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the position of ads in tradition, the mixing of media industries, and the function of commercialism in broadcasting history.

Based mostly on archival fabrics, A notice from Our Sponsor mines supplier files from the J. Walter Thompson papers at Duke college, which come with employees assembly transcriptions, memos, and account histories; organisation documents of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and enterprise executives within the NBC documents on the Wisconsin historic Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American kind of advertisement tradition. In recounting the heritage of this type, Meyers enriches and corrects our realizing not just of broadcasting heritage but additionally of advertisements historical past, enterprise heritage, and American cultural historical past from the Nineteen Twenties to the 1940s.

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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers


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